Her role sees her: 
• researching relevant and emerging topics for the conferences

• scouting, selecting, and recruiting speakers for the talks, workshops, and other activities that are part of the conferences

• ensuring the quality and relevance of the talks and workshops, through a series of meetings and check-ins
• brainstorming and deciding upon the themes of each conference, together with her team and a committee of international designers

• planning and executing the communications and SoMe campaigns and strategy for each event
• updating and maintaining the website 
• managing the stage and collaborating with the AV team during the conference whilst ensuring everything is proceeding smoothly
• setting up and dismantling the venue before and after each event, together with her team

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In 2023 she also contributed to the conferences in Mexico City and Lagos, providing assistance with communications and social media - in-person in Mexico City and remotely for Lagos.